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Case Study

#LimitlessBeyondAge

Client: Blackmores

Boosting healthy living among the elderly via a 7-month period campaign by maximizing the brand's digital footprint & ROI.

Challenge

Blackmores wanted to break the stereotype of the public’s perception of aging as a limitation. They sought to educate people on embracing physical and mental  changes.

Strategy

  • Developed a 6-month-long thematic campaign, consisting of seven themes and promotional content, with the goal of maximizing ROI.

  • Amplified brand reach and exposure, establish connections and interest, and ultimately drive sales through promotions.

  • Engaged with an influencer (Daphne Iking) to amp up the brand’s digital footprint on social media and increase sellout rate.

Deliverables

  • Social Media Content 
  • KOL Engagement
  • Facebook Live Streams

  • E-store Landing Page Banners

  • Promotional Campaigns

Results
413 %
Increase in growth rate of conversion in e-store and in-store.
53 %
Full loads on landing page from total link clicks.
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Caring Pharmacy

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