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Case Study
#LimitlessBeyondAge
Client: Blackmores
Boosting healthy living among the elderly via a 7-month period campaign by maximizing the brand's digital footprint & ROI.
Challenge
Blackmores wanted to break the stereotype of the public’s perception of aging as a limitation. They sought to educate people on embracing physical and mental changes.
Strategy
- Developed a 6-month-long thematic campaign, consisting of seven themes and promotional content, with the goal of maximizing ROI.
- Amplified brand reach and exposure, establish connections and interest, and ultimately drive sales through promotions.
- Engaged with an influencer (Daphne Iking) to amp up the brand’s digital footprint on social media and increase sellout rate.
Deliverables
- Social Media Content
- KOL Engagement
- Facebook Live Streams
- E-store Landing Page Banners
- Promotional Campaigns
Results
413 %
Increase in growth rate of conversion in e-store and in-store.
53 %
Full loads on landing page from total link clicks.
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