Attracting potential homeowners from local and neighboring countries with targeted ads.
Challenge
Generating medium to high income level local and overseas leads for One Cochrane Residences during MCO and RMCO period where on-ground roadshows and events are prohibited.
Strategy
Revamp the website to be more user-friendly.
Run ads run ads on Facebook, Google and Grab with relevant content to create awareness and generate leads from Malaysia, Singapore, Hong Kong and Indonesia.