Brand & Marketing
Case Study
#KamiCaring
Client: Caring Pharmacy
Challenge
CARiNG Pharmacy sought to fortify its market positioning by broadening its presence in the Malay market all while authentically reflecting its brand values and range of products.
Strategy
Through strategic communication, we created a compelling message using the #KAMICARING hashtag to inspire a movement that amplified the brand’s message and engaged the community.
Deliverables
- Launched the #KamiCaring series with 10 episodes garnering over 900k viewership on Facebook
- Held a #KamiCaring Contest with over 200 participants sharing their #KamiCaring moments nationwide
- Hosted the #KamiCaring Run event with approximately 3,000 event participants, serving as the campaign climax of the year.
- Organised 30 micro-influencer videos distributed to 360 Facebook Groups.
Results
200+
Shared their #KamiCaring moments through nationwide.
Audience+
Garnered the interest with Malay audience.
300+
Participations joined #KamiCaring Run.
Others
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