Brand & Marketing
Case Study
#BermulaDenganSaya
Client: SWCorp Malaysia
Utilising brand and marketing to ignite responsible waste management.
Challenge
To launch a PSA movement to encourage public towards self responsibility in waste management.
Strategy
- Our strategic communication crafted a compelling message conveyed through both traditional and digital channels to inspire a cleaner Malaysia, driving awareness and fostering a sense of responsibility
- By leveraging the power of both traditional and digital mediums. Our strategic communication crafted a compelling message, engaging a wider audience toward the collective movement of cleaner Malaysia.
Deliverables
- Produced a 60 sec, 30 sec live action and a 10 sec animated TVC all of which were broadcasted on Media Prima & Astro TV stations.
- Collaborated with 50 micro-influencers who generated over 100 Instagram posts and 2,000 tweets, resulting in more than 20 million impressions.
Results
20,000,000+
Impressions generated through social media.
10,000,000+
Reach being achieved where awareness was spread through TV channels.
Others
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